Dashboards in Analytical Storytelling

To organize information and present it to clients in an accessible format, we recommend using information panels. With these tools, companies are able to: work with data comprehensively (track it, analyze it, visualize it); evaluate the activities of an organization, its individual structural unit or process; Explain to clients in a story the connection between the data obtained and the underlying hypothesis. Dashboards also combine key performance indicators and specific metrics to provide real-time insight into data and help track current trends and predict new ones. As an example, consider the sales dashboard of a company that supplies designer furniture to new offices.

Before revealing the topic of a new article

Let’s take a moment and honestly answer one question: do you like voluminous and detailed information? No? We understand. Yes? Great! But how long can you perceive it? This is where the trick lies. After all, of all the information that a person hears, only 17-25% is perceived and remembered. This is important to remember when working Buy Bulk SMS Service with clients. So, if you want to interest them during a statistics presentation, we recommend mastering the technique of analytical storytelling. Contents: Analytical storytelling and its advantages Principles of creating a story Visualization of a story Information panels in analytical storytelling Summary Analytical storytelling and its advantages.

Analytical storytelling is a marketing tool

Thanks to which you can access information in an accessible and interesting way. present complex information to your clients. This is done through  the use of a narrative form, as well as visualization of statistical data and analytics (e.g. charts, graphs, interactive elements). Image by pressfoto on Freepik Analytical storytelling not only simplifies the presentation BHB Directory of information, but also helps customers absorb it and make decisions faster. Other benefits of the technique include: creating an emotional connection (“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” 

Leave a comment

Your email address will not be published. Required fields are marked *