Bond with wine consumers through your brand will not only make them choose your wines over others, but it will also encourage them to consume your wines more frequently. This will increase the amount of your customers’ orders, as well as the rotation of your wines in the channel and in stores. More sales, more margin and less commercial costs! Of course, in exchange you will need to invest in branding and marketing. But don’t you think it can more than compensate you? 6BETTER RESULTS IN THE INTERNATIONALIZATION OF YOUR WINES Creating a strong brand is the best way to expand your winery outside its borders.
Although in each market you will have to
Adapt your marketing strategy to its culture, structure and characteristics, it will be much easier to get the best distributor in the US, United Kingdom, Germany… to buy your wines when said distributor can see that you have a successful brand. in other markets and you have a marketing strategy drawn up to position your brand in your Country Email List country as soon as you close a distribution agreement. The best distributor in the US will know that he has the opportunity to market a wine with a successful brand and that if he does not decide soon, another competing distributor will beat him to the punch. But when we talk about internationalization, we must also talk about collaboration with the national wine sector to create a brand and a country image that favors exports.
In that sense having many wineries that
Invest in branding in your country is very positive because it helps the image of your country’s wine to be good and opens doors for them internationally. This is what happens, for example, with wines from France, Italy or the US, although it is true that outside of Spain there are no wine brands as strong and international as Heineken or and in all countries, not only In Spain, they have a way to go to improve BHB Directory their branding. 7INCREASE IN THE MARKET SHARE OF WINE COMPARED TO OTHER COMPETING DRINKS SUCH AS BEER Brands and branding are the main strategy that beer has used to gain ground over wine around the world, but mainly in countries with a great winemaking tradition.