Does it matter? That’s what we’ll cover on this page. We’ll go over the following topics: What is technical marketing? What’s the benefit of using technical marketing? Types of technical marketing Best practices for technical marketing Keep reading to find out more. Then subscribe to our email newsletter, Revenue Weekly, to get even more digital marketing info delivered straight to your inbox! Don’t miss our Marketing Manager Insider emails! Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox! ENTER YOUR EMAIL BELOW: Enter your work email (Don’t worry, we’ll never share your information!) What is technical marketing? Technical marketing includes any kind of marketing materials that focus on detailed, technical elements of a product or service.
Whereas regular marketing might focus
On more introductory concepts that the Job Function Email List average person could understand, technical marketing dives right into the nitty-gritty of the thing, using lots of industry jargon and complex language. What’s the benefit of using technical marketing? It might seem like technical marketing is counterintuitive because it could just end up confusing people. And it’s true that technical marketing isn’t always the appropriate route, but there are cases where you should use it. In many cases, your leads will already know a lot about your industry, so they don’t need you to break down basic concepts for them — they need you to demonstrate your expertise and talk to them in detail about your offerings. This is especially true in business-to-business (B2B) industries, but it can also happen for business-to-consumer (B2C) companies. Types of technical marketing Technical marketing can take many different forms, depending on your industry and your audience.
Sometimes, you might use technical
Marketing in regular marketing materials BHB Directory like website articles. Other examples of places you could use technical marketing include: Instruction manuals Software programs Detailed help articles Product diagrams And more! These are all areas where the subject matter will only be useful if you get into the technical details. If you’re trying to assemble an electronic product, you don’t want to feel like you’re reading a top-of-funnel blog post — you want language that makes it clear exactly what you need to do. 4 best practices for technical marketing So, what does it take to create a good technical marketing strategy? How can you do technical marketing the right way? Below, we’ll cover four best practices for using technical marketing, including: